Promotion
Our promotions campaign for next year’s show will again be centred on British Dealer News, Expo’s main sponsor and the most widely read trade publication in the business with an ABC certified average monthly distribution of 9350 copies.
Full page Expo advertisements plus application forms for free trade tickets will be featured in every issue from October onwards to ensure the message gets home. The trade press advertising campaign will be supported by an extensive programme of direct mail shots and an email campaign inviting UK and overseas dealers to the show. Trade ticket application forms will be distributed through British Dealer News from the October issue onwards. In addition, bulk quantities of forms will be supplied to exhibitors for distribution to their own customers.
All tickets are free and will be mailed with the British Dealer News Expo Show Guide two weeks prior to the show opening to approximately 15,000 trade personnel working for 6500 companies. www.motorcycle-expo.com will incorporate a trade certified visitor ticket application page, together with information about hotels and flights into Birmingham International Airport and railway station.
Expo will also be regularly featured and heavily promoted on the trade-locked British Dealer News website:
www.dealernewsonline.co.uk
